- Alex Vaz Waddington

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Philosophies in Design

A few of the important ones...

  • Assume Nothing - Just because a 4-year old can use it, doesn't mean your brother or mother can. Test/confirm/verify.

  • KISS prinicipal (Keep It Simple Stupid) - Sometimes you can do more with nothing than you can with too much.

  • Design for the platform. One size does not fit all. Optimize for each platform without being too different an experience from one to the next.

  • Balance without Symmetry - Keep the users subconsious happy with an underlying aesthetic that is never drab or boring.

  • Off the page - Be conscious about what is in focus and where things could lead to.

  • Provide the best solution - Always leave the user better off than before.

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    ©2016 Alex Vaz Waddington

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